As Head of Design @ Active Minds // Inspired by Active Minds innovative approach to meaningful, respectful products for older people, Alice led their vision and continued focus on improving the quality of life and relationships for people living with dementia, and those caring for them.

It has become a business flourishing as a result of identification of frustrations in the market and seeing the need for age appropriate and respectful products that bring people happiness and joy. Alice played a pivotal role in the companies period of aggressive growth, she grew the product range from 9 to almost 80, and contributed to the case to secure new investors, whose feedback was that “Alice shone out as an employee that held the heart of the company”. 

Alice drove new innovations taking Active Minds beyond physical ‘products’ towards ‘digital’ by taking a holistic and business perspective based on customer/company need, as an example her last project was leading a new digital subscription service for customers.
Part of this is using my ‘service hat’ to ensure that I bring together a vision of a strong idea, and shared delivery through digital, design, business and content that is innovative and high-quality app ‘Support for Care’.